We Turn Your Outdated Contractor Site Into a 24/7 Sales Tool That Pre-Sells Your Value.
Our 5 step, strategy-led redesign showcases your best projects and builds instant homeowner trust.
A Strategy-Led Website Redesign for Remodelers Who Need to Build More Trust Online
First Impression
Create immediate trust with a site that feels polished, credible, and current.
Project Proof
Present your best work in a way that makes quality easy to see and believe.
Consultation Path
Make it simple for better fit homeowners to take the next step with confidence.
A Strategy-Led Website Redesign for Remodelers Who Need to Build More Trust Online
We help established remodeling companies turn outdated or underwhelming websites into credibility-driven sales tools that showcase better projects, clarify their value, and guide better-fit homeowners toward a consultation request.
Most remodelers do not have a craftsmanship problem. They have a credibility gap. The work looks strong in person, but the website may feel dated, generic, disorganized, or less premium than the projects being delivered.
Our process closes that gap by combining positioning, messaging, project presentation, WordPress design, lead qualification, and launch support into one clear website system. Instead of simply making the site look better, we build it around the trust signals homeowners need before they feel confident reaching out.
That means clearer messaging, stronger project proof, a more polished first impression, a better consultation path, and a website that supports the level of projects you actually want more of.
A Clear Process for Turning an Underwhelming Website Into a Trust-Building Sales Tool
1. Gather the Right Inputs
We start by collecting the business, website, project, content, and technical information needed to understand where you are now. This includes your current site, ideal projects, service areas, project photos, competitors, platform, hosting setup, and any tools connected to your lead process.
2. Diagnose the Gaps
We review your current website, online presence, project proof, lead path, and technical setup to identify where the site is making your company look less credible, less premium, or less organized than the work you actually deliver.
3. Create the Direction
We turn the strategy into a clear homepage direction, messaging approach, and visual concept so you can see how the new website will look, sound, and build trust before the full site is built.
4. Build the Credibility Website System
We build the approved website in WordPress, organize your best project work, create your portfolio or gallery system, set up your consultation request form, and place clear calls-to-action throughout the site.
5. Launch With Confidence
We prepare the site for launch, complete basic SEO and tracking setup, test forms and key pages, check mobile display, and hand off the site so you understand how it works and what happens next.
We've Worked with
I Know Firsthand What It’s Like When Good Work Gets Undersold Online
Hey, I’m Michael Kinzel, founder of Kinzel Concepts. I’m a brand-focused web designer and developer who helps established remodelers turn underwhelming websites into credibility-driven sales tools.
I’ve seen the same problem across industries: the business is stronger than the website makes it look. For remodelers, that gap matters because homeowners are not just buying a service. They are deciding who they can trust inside their home, with their money, and through a major project.
That is why this process goes beyond surface-level design. We help clarify your positioning, showcase your best project work, improve your messaging, build a stronger WordPress website, and create a clearer path from first impression to consultation request.
The goal is simple: make sure your website builds the same trust your craftsmanship earns in person.
If your current site is making premium work look average, request a website audit and we’ll help you identify where the credibility gap is happening.
Frequently Asked Questions
What’s the typical timeline for a remodeler website redesign?
Most projects take 4 to 8 weeks, depending on the package, how quickly feedback is provided, and how ready your content and project photos are. The process includes strategy, homepage direction, website build, portfolio setup, launch prep, and final testing. If your site has a large WordPress database, complex project archive, or content migration needs, the timeline may be longer.
What will my time commitment be?
You should expect to be involved at key approval points, but you will not need to manage every detail. Your main responsibilities are completing the intake form, providing access to your current site or hosting when needed, sharing project photos/content, reviewing the homepage direction, and giving consolidated feedback. The goal is to make the process structured so you are not stuck in endless back-and-forth.
How do you handle revisions?
Each major phase includes an approval point before we move forward. That means we align on the strategy, homepage direction, website build, and launch details in stages. Reasonable refinements are included when they support the approved direction. Major changes in scope, new pages, new functionality, additional project layouts, or a completely new design direction may be quoted separately.
What if we already have a WordPress website?
That is completely fine. We start by reviewing your current WordPress setup, hosting, theme, plugins, content structure, gallery system, and connected tools. If your current setup is stable, we may be able to build on staging and launch there. If the site is outdated, bloated, slow, or difficult to maintain, we may recommend a cleaner rebuild, hosting move, or separate migration plan.
What if our project photos are not great?
That is common with remodelers. Part of the process is reviewing your available project photos and helping identify which images support trust and which ones may make the work look less polished than it really is. We can curate your strongest images, organize them into a better portfolio structure, and recommend what to avoid. Advanced retouching, professional photography, or large-scale photo cleanup can be added if needed.
How does pricing work?
Pricing depends on the level of strategy, page count, portfolio depth, project layouts, content migration, and technical complexity. The Credibility Website Refresh starts at $10,000 and is designed for companies that need a stronger, cleaner website foundation. The Premium Project Website System starts at $15,000 and includes deeper positioning, stronger project presentation, featured project layouts, and a more complete lead path. Custom scope, migration, extra pages, SEO, ads, or advanced integrations are quoted separately.
Why shouldn’t we just do this ourselves?
You can build a website yourself, but most remodelers do not need another generic template site. The real value is knowing what to say, what to show, what to leave out, how to organize your best project proof, and how to make homeowners trust you before the first call. This process combines strategy, messaging, design, portfolio curation, WordPress development, lead qualification, and launch support so the site works as a credibility-building sales tool, not just an online brochure.
How do we get started?
Start by requesting a website audit. We’ll review your current site, discuss your goals, and determine whether your online presence is making your company look less credible or less premium than the work you actually deliver. If it looks like a fit, we’ll recommend the right package, outline the next steps, and begin with onboarding and the Premium Gap Audit.
Your Work Looks Premium. Does Your Website?
If your site feels outdated, unclear, or average, better-fit homeowners may move on before they ever call.
Let’s find the credibility gaps.